Jamie Oliver 20 Minute Meals

What am I doing promoting an iPhone app? Well, first of all, it’s Jamie, and Jamie will be at pretty much all my top lists. The guy is fun, laid back, a well intentioned lad and makes great food. As I’ve said before, even though I dig fine dining now and again, a well done, full of flavour comfort food will always win me over. And Jamie does it better than anyone.

Jamie Oliver 20 Minute Meals is the latest venture of UK’s coolest chef. The app has great recipes, videos of helpful hints and loads more. Ok, the iPhone is “the new black” (I read it somewhere, hence the quotes; I just don’t remember where, sorry). But I think Jamie is into something here and it’s in sync with what we believe as well: although cooking is done at the sanctuary called home, we simply cannot escape the crazy mobile routine of modern day living. A good example of that is the shopping list session at Jamie’s app.

Of course the guy is a businessman, and he knows he’s shooting for a very promising market. The £4.99 price is not a lunch deal, but it’s definitely worth it. Available at the App Store. Now imagine Jamie and KnowYourOnions reaching all the rest of the mobile devices, who knows, maybe one day ;)

PS: I’m simply addicted to Jamie’s American Road Trip, I had recorded it but only now I’m having time to watch it. The book Jamie’s America should be cool as well.